IPS e.max 20 Years Anniversary
Auckland, NEW ZEALAND
From: 5:30 PM Friday, 7 November, 2025
Registration opens at 5:30 PM
To: 7:30 PM Friday, 7 November, 2025
Dear Customer,
Ivoclar invites you to join us in celebrating a remarkable milestone – the 20th anniversary of IPS e.max®!
This is a momentous occasion, and we are honored to mark it alongside our valued customers, partners, and educational institutions. Over the years, IPS e.max has dramatically shaped the dental industry, especially in the field of all-ceramics. Thanks to our close and trusted collaboration with customers like you, we have consistently refined and expanded the IPS e.max product family, continually introducing innovative solutions that exceed expectations. Our commitment to quality, aesthetics, cost-efficiency, and clinical reliability is evident in every product we create.
The vision behind IPS e.max:
When we first set out to create IPS e.max, our goal was clear – to revolutionize the dental market with a universal all-ceramic system that would simplify the work of dental professionals across the globe, while covering all clinical indications. We designed IPS e.max to challenge existing boundaries and establish new standards, not only in terms of functionality but also in aesthetics. With the ever-growing demand for all-ceramic restorations, IPS e.max has consistently proven to be flexible, efficient, and perfectly aligned with both current and future market needs.
What makes IPS e.max so special:
The brilliance of IPS e.max lies in its comprehensive portfolio, offering unrivaled flexibility with pressable and CAD/CAM materials made from both lithium disilicate glass-ceramic and zirconium oxide ceramic. This enables users to choose between analog and digital workflows, ensuring that the IPS e.max products are perfectly suited to today’s dental practices and laboratories. The long-term clinical success of our materials, verified by universities, research centers, and countless users worldwide, provides the reliability and trust that dental professionals require in their daily work. IPS e.max has become the gold standard in the world of all-ceramics, laying the foundation for long-lasting, biocompatible, and minimally invasive restorations. When it comes to all-ceramic solutions, nothing is as valuable as the original.
The power of materials:
The IPS e.max portfolio offers remarkable versatility, covering all fixed prosthetic applications. Lithium disilicate is renowned for its natural aesthetics and exceptional clinical reliability, boasting survival rates above 97%. To date, over 200 million restorations have been crafted with IPS e.max* , reinforcing its status as the top choice for dental professionals worldwide.
Save the Date!
We hope you’ll join us for this special celebration as we look back at the past 20 years of innovation and success and look forward to many more years of excellence together.
Auckland, NEW ZEALANDDear Customer,
Ivoclar invites you to join us in celebrating a remarkable milestone – the 20th anniversary of IPS e.max®!
This is a momentous occasion, and we are honored to mark it alongside our valued customers, partners, and educational institutions. Over the years, IPS e.max has dramatically shaped the dental industry, especially in the field of all-ceramics. Thanks to our close and trusted collaboration with customers like you, we have consistently refined and expanded the IPS e.max product family, continually introducing innovative solutions that exceed expectations. Our commitment to quality, aesthetics, cost-efficiency, and clinical reliability is evident in every product we create.
The vision behind IPS e.max:
When we first set out to create IPS e.max, our goal was clear – to revolutionize the dental market with a universal all-ceramic system that would simplify the work of dental professionals across the globe, while covering all clinical indications. We designed IPS e.max to challenge existing boundaries and establish new standards, not only in terms of functionality but also in aesthetics. With the ever-growing demand for all-ceramic restorations, IPS e.max has consistently proven to be flexible, efficient, and perfectly aligned with both current and future market needs.
What makes IPS e.max so special:
The brilliance of IPS e.max lies in its comprehensive portfolio, offering unrivaled flexibility with pressable and CAD/CAM materials made from both lithium disilicate glass-ceramic and zirconium oxide ceramic. This enables users to choose between analog and digital workflows, ensuring that the IPS e.max products are perfectly suited to today’s dental practices and laboratories. The long-term clinical success of our materials, verified by universities, research centers, and countless users worldwide, provides the reliability and trust that dental professionals require in their daily work. IPS e.max has become the gold standard in the world of all-ceramics, laying the foundation for long-lasting, biocompatible, and minimally invasive restorations. When it comes to all-ceramic solutions, nothing is as valuable as the original.
The power of materials:
The IPS e.max portfolio offers remarkable versatility, covering all fixed prosthetic applications. Lithium disilicate is renowned for its natural aesthetics and exceptional clinical reliability, boasting survival rates above 97%. To date, over 200 million restorations have been crafted with IPS e.max* , reinforcing its status as the top choice for dental professionals worldwide.
Save the Date!
We hope you’ll join us for this special celebration as we look back at the past 20 years of innovation and success and look forward to many more years of excellence together.

Mr Jurgen Seger
Jurgen Seger is a Swiss Dental Technician certified in 1985. He has worked at several dental laboratories in Switzerland, Germany and USA specializing in ceramic and implant supported work. In 1992...
Free
THIS RATE APPLIES TO: Dentists, Dental Technicians
PLACES REMAINING: 80