A festival of ideas and information to GROW your practice

Register Now

Sydney, AUSTRALIA

From: 9:00 AM Friday, 5 August, 2022

Registration opens at 8:00 AM

To: 5:00 PM Saturday, 6 August, 2022

Add to Calendar 08/05/2022 09:00 08/06/2022 17:00 Australia/Perth Dental Economics 2022

Dental Economics is a brand new major event for 2022 that is designed to help your private dental practice GROW.

The event is perfect for principal dentists, employed dentists, new graduates, senior clinicians, practice managers, dental hygienists, oral health therapists and clinical and business support team members.

After two years of uncertainty, 2022 and beyond is the time to start getting back on track - growing your practice, starting a new practice, building your revenue, honing your systems, adding more chairs or opening in new locations.

Whatever your plan, Dental Economics 2022 will provide you with the tools, ideas and inspiration from the absolute best in the business to go to the next level.

Dental Economics 2022 is a 2-day multi-stream event that allows you to create your own program - on the fly. The event is staged at the Novotel Sydney Brighton Beach - close to Sydney Airport with ample parking and easy access.

Throughout the two days, you can choose from over 50 different lectures, workshops and forums to tailor a program to meet your exact requirements (or bring your entire team to cover all the bases).

Dental Economics 2022 offers a total of 12 hours of CPD organised into six concurrent education streams under the topics of:

  • Leadership Stream: In this interactive forum, hear Australian dentists who are running large private practices over multiple locations, group practices and a range of unique business models and concepts be interviewed on stage, give insight and answer your questions. Gain first hand insight into how large successful dental practices have overcome challenges to grow, evolve and prosper.
  • Practice Management Stream: Participate in lectures, workshops and forums with the best dental and management consultants in Australia who will offer advice from decades of experience working with private dental practices in Australia.
  • Finance Stream: Understand how to navigate the unique financial and legal requirements of dental practices from legal, accounting and financial advisers who create dental practice structures for large group and corporate practices. Sessions on trusts, insurances, superannuation, buying and selling practices and premises and more will be featured.
  • Marketing Stream: Marketing your dental practice successfully is a key driver for growth. Hear from clinicians, business owners and consultants about what works and what doesn't. Sessions on websites, social media, video marketing, advertising and more will all be incorporated into a range of fun and interactive educational sessions.
  • Hygiene Department Stream: For the first time in Australia, this program for dental hygienists, oral health therapists and hygiene coordinators will present a range of sessions from inspiring clinicians and consultants that will change the way you view your career and your clinical practice. From looking at concepts for growing hygiene revenue and clinical engagement, to the exploration of the dental spa concept to mobile dentistry and domicillary care models, a broad range of topics will be covered designed to help dental hygienists and oral health therapists rethink their role in the practice and their overall dental career.
  • Communications Stream: Communication is the key to starting and growing a practice. This stream will offer insight, tips and advice on a range of techniques and technologies that can help your practice grow, increase your efficiency and reduce your overheads.

Dental Economics 2022 will deliver unprecedented access to the most knowledgeable and entrepreneurial clinicians, business owners and consultants in Australia today.

The program will feature over 50 education sessions and is evolving on a daily basis - so stay tuned.

 

Dental Economics 2022 is being staged on August 5-6, 2022

Full registration - $880 per person

Register before April 6 and pay only $220 per person

Sydney, AUSTRALIA

Dental Economics is a brand new major event for 2022 that is designed to help your private dental practice GROW.

The event is perfect for principal dentists, employed dentists, new graduates, senior clinicians, practice managers, dental hygienists, oral health therapists and clinical and business support team members.

After two years of uncertainty, 2022 and beyond is the time to start getting back on track - growing your practice, starting a new practice, building your revenue, honing your systems, adding more chairs or opening in new locations.

Whatever your plan, Dental Economics 2022 will provide you with the tools, ideas and inspiration from the absolute best in the business to go to the next level.

Dental Economics 2022 is a 2-day multi-stream event that allows you to create your own program - on the fly. The event is staged at the Novotel Sydney Brighton Beach - close to Sydney Airport with ample parking and easy access.

Throughout the two days, you can choose from over 50 different lectures, workshops and forums to tailor a program to meet your exact requirements (or bring your entire team to cover all the bases).

Dental Economics 2022 offers a total of 12 hours of CPD organised into six concurrent education streams under the topics of:

  • Leadership Stream: In this interactive forum, hear Australian dentists who are running large private practices over multiple locations, group practices and a range of unique business models and concepts be interviewed on stage, give insight and answer your questions. Gain first hand insight into how large successful dental practices have overcome challenges to grow, evolve and prosper.
  • Practice Management Stream: Participate in lectures, workshops and forums with the best dental and management consultants in Australia who will offer advice from decades of experience working with private dental practices in Australia.
  • Finance Stream: Understand how to navigate the unique financial and legal requirements of dental practices from legal, accounting and financial advisers who create dental practice structures for large group and corporate practices. Sessions on trusts, insurances, superannuation, buying and selling practices and premises and more will be featured.
  • Marketing Stream: Marketing your dental practice successfully is a key driver for growth. Hear from clinicians, business owners and consultants about what works and what doesn't. Sessions on websites, social media, video marketing, advertising and more will all be incorporated into a range of fun and interactive educational sessions.
  • Hygiene Department Stream: For the first time in Australia, this program for dental hygienists, oral health therapists and hygiene coordinators will present a range of sessions from inspiring clinicians and consultants that will change the way you view your career and your clinical practice. From looking at concepts for growing hygiene revenue and clinical engagement, to the exploration of the dental spa concept to mobile dentistry and domicillary care models, a broad range of topics will be covered designed to help dental hygienists and oral health therapists rethink their role in the practice and their overall dental career.
  • Communications Stream: Communication is the key to starting and growing a practice. This stream will offer insight, tips and advice on a range of techniques and technologies that can help your practice grow, increase your efficiency and reduce your overheads.

Dental Economics 2022 will deliver unprecedented access to the most knowledgeable and entrepreneurial clinicians, business owners and consultants in Australia today.

The program will feature over 50 education sessions and is evolving on a daily basis - so stay tuned.

 

Dental Economics 2022 is being staged on August 5-6, 2022

Full registration - $880 per person

Register before April 6 and pay only $220 per person

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

  • ,

So you want to create a dental product

Many dentists dream of creating their own dental products and building a global dental empire. Indeed, many of the products dentists use today have been created by entrepreneurial dentists who pursued that dream. But is it a highway paved with gold or a very rocky road with success never guaranteed? In this session, two of Australia's best known dentist entrepreneurs will take the stage in a moderated discussion and answer all of your questions. Mr Piksters, Dr Craig Erskine-Smith and Dr Chris Farrell, head of Myofunctional Research Co, will candidly discuss their journey in building global consumer and professional brands driven by innovative product development.

11.45 - 12.30 • Session 3

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Inventing dental practice management

Many dental practices run like world class businesses in 2022 thanks to management systems that are so common their wisdom is unquestionable. But the reality is that everything taken for granted today was created by someone... who taught it to someone else... and so on. In this regard, few dentists have shaped the landscape of contemporary dental practice the way Dr Michael Sernik has. Michael distills his knowledge and experience as a dentist and dental practice management guru into systems that any dentist can adopt and see immediate results. Over decades, Michael's wisdom has influenced generations of dental leaders and their practices. In this moderated discussion, Dr Sernik will answer all of your questions and candidly discuss the evolution of practice management systems that saw the creation of Prime Speak over 20 years ago, his latest project, the aptly named Sernik Speak and beyond.

14.15 - 15.00 • Session 5

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

  • Discussion

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

  • ,

So you want to create a dental product

  • Discussion

Many dentists dream of creating their own dental products and building a global dental empire. Indeed, many of the products dentists use today have been created by entrepreneurial dentists who pursued that dream. But is it a highway paved with gold or a very rocky road with success never guaranteed? In this session, two of Australia's best known dentist entrepreneurs will take the stage in a moderated discussion and answer all of your questions. Mr Piksters, Dr Craig Erskine-Smith and Dr Chris Farrell, head of Myofunctional Research Co, will candidly discuss their journey in building global consumer and professional brands driven by innovative product development.

11.45 - 12.30 • Session 3

Session - TBA

  • Discussion

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Inventing dental practice management

  • Discussion

Many dental practices run like world class businesses in 2022 thanks to management systems that are so common their wisdom is unquestionable. But the reality is that everything taken for granted today was created by someone... who taught it to someone else... and so on. In this regard, few dentists have shaped the landscape of contemporary dental practice the way Dr Michael Sernik has. Michael distills his knowledge and experience as a dentist and dental practice management guru into systems that any dentist can adopt and see immediate results. Over decades, Michael's wisdom has influenced generations of dental leaders and their practices. In this moderated discussion, Dr Sernik will answer all of your questions and candidly discuss the evolution of practice management systems that saw the creation of Prime Speak over 20 years ago, his latest project, the aptly named Sernik Speak and beyond.

14.15 - 15.00 • Session 5

Session - TBA

  • Discussion

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

  • Discussion

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

Session - TBA

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

  • Discussion

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Session - TBA

  • Discussion

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

  • Discussion

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

Session - TBA

  • Discussion

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Better, Faster Practice Growth - Discover the profit multipliers that turbocharge practice success

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 3

What makes a practice saleable?

Practice Broker Simon Palmer works with dentists daily to buy and sell dental practices and has traded hundreds of practices in a career spanning 20 years. In this session, Simon reveals the secrets of what makes a practice attractive to buyers and why others sit on the shelf. Regardless of whether you are in the growth phase or retirement is on the horizon, Simon will explain what you should do now to ensure your practice ticks all the boxes when it comes time to sell.

14.15 - 15.00 • Session 4

TBA

TBA

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

The MISSING LINK that allows dental practice owners to control their own destiny

Few dentists understand the amazing power of creating World Class Customer Service Systems inside their dental practice that allow dentists to truly control their own destiny… owning a dental practice need not be a burden… in fact when managed correctly it is truly a gift that allows dentists to determine:

  • Where they live
  • Where their children go to school
  • When they retire
  • Where they retire to
  • What they do in their retirement

Don’t become a slave to your own practice.

Dr David Moffet turned a suburban dental practice doing $400K in 1996 to a practice doing $3.4M in 2011 and was able to sell that practice for what ended up being a tick over $4M dollars.

In this presentation, David will expand your thinking with several simple-to-implement processes that you can put into place immediately in your dental practice to create instant results. Results that you’d wished you’d achieved sooner…

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Better, Faster Practice Growth - Discover the profit multipliers that turbocharge practice success

  • Lecture

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 3

What makes a practice saleable?

  • Lecture

Practice Broker Simon Palmer works with dentists daily to buy and sell dental practices and has traded hundreds of practices in a career spanning 20 years. In this session, Simon reveals the secrets of what makes a practice attractive to buyers and why others sit on the shelf. Regardless of whether you are in the growth phase or retirement is on the horizon, Simon will explain what you should do now to ensure your practice ticks all the boxes when it comes time to sell.

14.15 - 15.00 • Session 4

TBA

  • Lecture
TBA

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

The MISSING LINK that allows dental practice owners to control their own destiny

  • Lecture

Few dentists understand the amazing power of creating World Class Customer Service Systems inside their dental practice that allow dentists to truly control their own destiny… owning a dental practice need not be a burden… in fact when managed correctly it is truly a gift that allows dentists to determine:

  • Where they live
  • Where their children go to school
  • When they retire
  • Where they retire to
  • What they do in their retirement

Don’t become a slave to your own practice.

Dr David Moffet turned a suburban dental practice doing $400K in 1996 to a practice doing $3.4M in 2011 and was able to sell that practice for what ended up being a tick over $4M dollars.

In this presentation, David will expand your thinking with several simple-to-implement processes that you can put into place immediately in your dental practice to create instant results. Results that you’d wished you’d achieved sooner…

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Creating a team of high performers

In this session, renowned consultant Julie Parker will help you:

  • Discover how you can use the three core human drivers to inspire the performance of your team members.
  • Learn how to create the perfect environment for team development.
  • I will share my proven method that you can implement into your practice immediately to start your team’s continual improvement journey.

11.45 - 12.30 • Session 3

How To Have An Appointment Book Full of Patients That Never Cancel

How To Have An Appointment Book Full of Patients That Never Cancel, and how it’s what goes on at the appointment before that really influences whether a patient is going to come back again and see you, or not?

In this 45 minute presentation, Dr David Moffet will explain all of the forgotten pieces of the dental patient visit that determine and pre-determine whether or not a patient will make, and will keep, that next appointment they make with you.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

Session - TBA

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Creating a team of high performers

  • Lecture

In this session, renowned consultant Julie Parker will help you:

  • Discover how you can use the three core human drivers to inspire the performance of your team members.
  • Learn how to create the perfect environment for team development.
  • I will share my proven method that you can implement into your practice immediately to start your team’s continual improvement journey.

11.45 - 12.30 • Session 3

How To Have An Appointment Book Full of Patients That Never Cancel

  • Lecture

How To Have An Appointment Book Full of Patients That Never Cancel, and how it’s what goes on at the appointment before that really influences whether a patient is going to come back again and see you, or not?

In this 45 minute presentation, Dr David Moffet will explain all of the forgotten pieces of the dental patient visit that determine and pre-determine whether or not a patient will make, and will keep, that next appointment they make with you.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

Session - TBA

  • Lecture

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

Session - TBA

  • Lecture

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Understanding your opportunity for financial security

It’s never too early or too late to set yourself up on the path to financial security. Whether that establishing your goals, getting clarity on your cashflow, setting up company structures and trusts, maximising your super or understanding how to make insurance work for you, the journey becomes easier when you have a good plan in place. Hear from a veteran financial adviser about what key actions new and seasoned professionals in the dental industry can take NOW!

11.45 - 12.30 • Session 3

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Structuring for success: How to set-up your practice for long term success

A practising accountant and qualified lawyer, Garry Pammer has been working with dental practices - small, large and corporate - for more than 30 years. In this session, he will address all the boring bits about establishing a dental practice that will come back to bite you in the future if not done right from day one. From choosing the right business structure, to partnerships and trusts, employing people and engaging associates, all are special cases in dentistry and Garry's first hand experience will deliver detailed insight into how to do it right as well as examples of cases now enshrined in the tax law hall of fame.

14.15 - 15.00 • Session 5

Building practices by the numbers

Trained accountant Sam Koranis, CEO of Medifit, has built hundreds of dental and medical practices nationwide. Whilst creating beautiful, functional clinical workspaces is the face of the company, ensuring they perform financially for their clients is the real driver of the company's success. In this presentation, Sam will share his insight into what it costs to create a practice, how much is too much, real estate considerations, commercial leases, working in shopping centres and more.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Understanding your opportunity for financial security

  • Lecture

It’s never too early or too late to set yourself up on the path to financial security. Whether that establishing your goals, getting clarity on your cashflow, setting up company structures and trusts, maximising your super or understanding how to make insurance work for you, the journey becomes easier when you have a good plan in place. Hear from a veteran financial adviser about what key actions new and seasoned professionals in the dental industry can take NOW!

11.45 - 12.30 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Structuring for success: How to set-up your practice for long term success

  • Lecture

A practising accountant and qualified lawyer, Garry Pammer has been working with dental practices - small, large and corporate - for more than 30 years. In this session, he will address all the boring bits about establishing a dental practice that will come back to bite you in the future if not done right from day one. From choosing the right business structure, to partnerships and trusts, employing people and engaging associates, all are special cases in dentistry and Garry's first hand experience will deliver detailed insight into how to do it right as well as examples of cases now enshrined in the tax law hall of fame.

14.15 - 15.00 • Session 5

Building practices by the numbers

  • Lecture

Trained accountant Sam Koranis, CEO of Medifit, has built hundreds of dental and medical practices nationwide. Whilst creating beautiful, functional clinical workspaces is the face of the company, ensuring they perform financially for their clients is the real driver of the company's success. In this presentation, Sam will share his insight into what it costs to create a practice, how much is too much, real estate considerations, commercial leases, working in shopping centres and more.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

  • Lecture

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Begin with the end in mind... succession planning for practices

Succession planning for your dental practice is a hot topic. Navigating a successful exit from your business doesn’t have to be painful, if you can put in place a plan in the years leading up to your departure. Hear from business owner and senior financial adviser from Profile Financial Services who has worked with Dentists and many other business owners to take the stress our of passing on your business when the time is right. We are very aware that some business arrangements can become complicated, but the more complexity, the more value the right team around you can provide to assist in unwinding! Understand how structures, planned and unplanned exit events can affect your practice.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

Session - TBA

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Begin with the end in mind... succession planning for practices

  • Lecture

Succession planning for your dental practice is a hot topic. Navigating a successful exit from your business doesn’t have to be painful, if you can put in place a plan in the years leading up to your departure. Hear from business owner and senior financial adviser from Profile Financial Services who has worked with Dentists and many other business owners to take the stress our of passing on your business when the time is right. We are very aware that some business arrangements can become complicated, but the more complexity, the more value the right team around you can provide to assist in unwinding! Understand how structures, planned and unplanned exit events can affect your practice.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

Session - TBA

  • Lecture

Check back later for details about this session.

9.00 - 10.30 • Session 1

The only 3 ways to grow your dental practice in 2022

Competition in the dental industry is only heading one way … up! Fortunately, for the forward-thinking dentist, three time-tested options are available to grow your practice in 2022 and buck the downward trend caused by ever-increasing competition.

In this interactive presentation from multi-award winning Practice Growth Specialist, Angus Pryor, you’ll discover:

  • The 4 environmental factors that are working against you … unless you know what they are and how to combat them
  • Why there are only 3 ways to grow your practice, and how to stop wasting time on what doesn’t work
  • The two most effective and reliable business-building tactics that are surprisingly affordable
  • The one statistic that is negatively impacting every single dentist in Australia, whether they know about it or not
  • The overlooked source of growth that is as simple to harvest as picking an apple from a tree

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Google vs Facebook

This seminar is a must for those who invest in, or are considering plunging into, the world of digital platform advertising. Digital advertising uses paid targeted advertising to reach customers in the hope they may become your customers. Typically assessed on cost-per-click, their fundamental underlying strategy and therefore success, differ markedly with the platform itself. In this lecture, we take a look at the two main players - Facebook and Google - and explain how they work, how they differ and how to measure their effectiveness in your business in a no-nonsense, easy to understand manner.

11.45 - 12.30 • Session 3

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 16.15 • Session 5

Session - TBA

Check back later for details about this session.

16.15 - 17.00 • Session 6

Session - TBA

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

The only 3 ways to grow your dental practice in 2022

  • Lecture

Competition in the dental industry is only heading one way … up! Fortunately, for the forward-thinking dentist, three time-tested options are available to grow your practice in 2022 and buck the downward trend caused by ever-increasing competition.

In this interactive presentation from multi-award winning Practice Growth Specialist, Angus Pryor, you’ll discover:

  • The 4 environmental factors that are working against you … unless you know what they are and how to combat them
  • Why there are only 3 ways to grow your practice, and how to stop wasting time on what doesn’t work
  • The two most effective and reliable business-building tactics that are surprisingly affordable
  • The one statistic that is negatively impacting every single dentist in Australia, whether they know about it or not
  • The overlooked source of growth that is as simple to harvest as picking an apple from a tree

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Google vs Facebook

  • Lecture

This seminar is a must for those who invest in, or are considering plunging into, the world of digital platform advertising. Digital advertising uses paid targeted advertising to reach customers in the hope they may become your customers. Typically assessed on cost-per-click, their fundamental underlying strategy and therefore success, differ markedly with the platform itself. In this lecture, we take a look at the two main players - Facebook and Google - and explain how they work, how they differ and how to measure their effectiveness in your business in a no-nonsense, easy to understand manner.

11.45 - 12.30 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

Session - TBA

  • Lecture

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 16.15 • Session 5

Session - TBA

  • Lecture

Check back later for details about this session.

16.15 - 17.00 • Session 6

Session - TBA

  • Lecture

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Session - TBA

Check back later for details about this session.

11.45 - 12.30 • Session 3

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Getting your practice to go viral with Channel D

Learn how to turn your patients into super spreaders of viral marketing and achieve perpetual practice growth.

Instead of just hoping to get more referrals, Dr Michael Sernik, will explain a clear strategy that will predictably result in an ever-increasing flow of new patient referrals.

14.15 - 15.00 • Session 5

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

Check back later for details about this session.

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 11.45 • Session 2

Session - TBA

  • Lecture

Check back later for details about this session.

11.45 - 12.30 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 14.15 • Session 4

Getting your practice to go viral with Channel D

  • Lecture

Learn how to turn your patients into super spreaders of viral marketing and achieve perpetual practice growth.

Instead of just hoping to get more referrals, Dr Michael Sernik, will explain a clear strategy that will predictably result in an ever-increasing flow of new patient referrals.

14.15 - 15.00 • Session 5

Session - TBA

  • Lecture

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 6

Session - TBA

  • Lecture

Check back later for details about this session.

9.00 - 10.30 • Session 1

Million dollar hygiene

Sue Rusalen explains how to increase your value to your practice and increase your income using the concept of building a Million dollar hygiene business with Larkin Protocol integration as its centrepiece.

In this 90-minute session, learn how to:

  • Generate 90% plus patient retention.
  • Build hygiene to one third of recurring production.
  • Upskill your hygienists to reignite their career.
  • Zero cost marketing.
  • Save patient lives.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Case study: Owning your own hygiene practice

Dental hygienists and oral health therapists can now practice independently. This session will explore the realities of establishing your own hygiene practice and whether or not it is an ideal career path for the future. The session will draw on real world experiences of setting up a hygiene practice in Australia.

Speaker TBA.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Spa time: What can you do to take your hygiene room to the next level

How can dental hygienists and oral health therapists upskill to deliver the ultimate patient experience.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

TBA

More information to follow.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Million dollar hygiene

  • Lecture

Sue Rusalen explains how to increase your value to your practice and increase your income using the concept of building a Million dollar hygiene business with Larkin Protocol integration as its centrepiece.

In this 90-minute session, learn how to:

  • Generate 90% plus patient retention.
  • Build hygiene to one third of recurring production.
  • Upskill your hygienists to reignite their career.
  • Zero cost marketing.
  • Save patient lives.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Case study: Owning your own hygiene practice

  • Lecture

Dental hygienists and oral health therapists can now practice independently. This session will explore the realities of establishing your own hygiene practice and whether or not it is an ideal career path for the future. The session will draw on real world experiences of setting up a hygiene practice in Australia.

Speaker TBA.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Spa time: What can you do to take your hygiene room to the next level

  • Lecture

How can dental hygienists and oral health therapists upskill to deliver the ultimate patient experience.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

TBA

  • Lecture

More information to follow.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

TBA

More information to follow.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Case study: Mobile dentistry

Dental hygienists and oral health therapists can now practice independently.

One path to independent employment is in the area of mobile dentistry.

This session will look at the realities of establishing a business visiting nursing homes and other facilities to deliver care.

Speaker TBA

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

TBA

More information to follow.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

TBA

More information to follow.

9.00 - 10.30 • Session 1

TBA

  • Lecture

More information to follow.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

Case study: Mobile dentistry

  • Lecture

Dental hygienists and oral health therapists can now practice independently.

One path to independent employment is in the area of mobile dentistry.

This session will look at the realities of establishing a business visiting nursing homes and other facilities to deliver care.

Speaker TBA

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

TBA

  • Lecture

More information to follow.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 4

TBA

  • Lecture

More information to follow.

9.00 - 10.30 • Session 1

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

New Patient Phone Calls: How To achieve perfect results on every time and why it’s so important

In this presentation Jayne will focus on the best and proven ways to manage the Dental Practice New Patient Phone call.

Jayne will highlight all of the missed opportunities that present themselves every time that dental front office team members are not fully prepared when a new patient phones the practice, and she will share why the team need to understand the profound impact they personally are able to make on every incoming call.

Jayne will also explain to attendees all of the simple steps that front office team members need to follow in order to achieve great results on. New Patient Enquiry Calls, including results for the patients calling in, and also for the dental practice as well.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 16.15 • Session 4

Using Artificial Intelligence to engage with patients

Smilo.ai is reimagining the dental care experience using AI. Their 360° end-to-end virtual care platform connects patients to dentists, with real time insights instantly and remotely. In this session, Dr Padma Gadiyar will explain detail how practices are utilising Smilo.ai for everything from engaging new patients in private practices to triaging oral health problems in public clinics.

16.15 - 17.00 • Session 5

Session - TBA

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 10.30 • Session 1

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 2

New Patient Phone Calls: How To achieve perfect results on every time and why it’s so important

  • Lecture

In this presentation Jayne will focus on the best and proven ways to manage the Dental Practice New Patient Phone call.

Jayne will highlight all of the missed opportunities that present themselves every time that dental front office team members are not fully prepared when a new patient phones the practice, and she will share why the team need to understand the profound impact they personally are able to make on every incoming call.

Jayne will also explain to attendees all of the simple steps that front office team members need to follow in order to achieve great results on. New Patient Enquiry Calls, including results for the patients calling in, and also for the dental practice as well.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

15.00 - 15.30 • Afternoon Tea

15.30 - 16.15 • Session 4

Using Artificial Intelligence to engage with patients

  • Lecture

Smilo.ai is reimagining the dental care experience using AI. Their 360° end-to-end virtual care platform connects patients to dentists, with real time insights instantly and remotely. In this session, Dr Padma Gadiyar will explain detail how practices are utilising Smilo.ai for everything from engaging new patients in private practices to triaging oral health problems in public clinics.

16.15 - 17.00 • Session 5

Session - TBA

  • Lecture

Check back later for details about this session.

17.00 - 19.00 • Happy Hour Drinks

9.00 - 9.45 • Session 1

SernikSpeak: New communications techniques from Dr Michael Sernik

In 2002, Dr Sernik created the gold standard for clinical communications and for many years delivered workshops to thousands of dentists around the world. Twenty years later, he has created a new revolution in Dental Communications: SernikSpeak.

Communications skills lie at the heart of every successful practice and this talk promises to be career-changing.

9.45 - 10.30 • Session 2

Session - TBA

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 3

Session - TBA

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

The Three Best Ways of Dealing With No Shows and Cancellations

Why is it so important to know how to handle these types of phone calls, and how to stop them from happening in the first place.

Every Dental Office needs to have and be able to use clear and specific cancellation strategies that allow their team members to easily and seamlessly be able to handle any cancellation call if and when it comes in.

Over the years of running the front office of a very successful Dental Practice Jayne Bandy made and recorded a complete list of all of the reasons that patients offered up as to why they were unable to attend their appointments for their necessary dental treatment.

Jayne discovered that there are really only TWO types of cancellations, and in this interactive presentation Jayne will reveal the best proven methods for helping patients to keep those appointments…

Because it really comes down to just one thing. Can the person answering the cancellation phone call change the caller’s mind?

In this presentation, Jayne will equip your team members with all the skills they need to know what to say and how to say it to every caller who tries to cancel their appointment?

Jayne will reveal her secret methodology that immediately stops your team members from saying “That’s OK”, even before they ask the caller why there is a need to cancel that appointment.

In this presentation, Jayne will show you the exact same four step methodology that she used to use, and now teaches others, to help the patient who is cancelling to actually change their mind, and keep their appointment.

Lastly, Jayne will reveal the two important things that every patient who rings to cancel needs to hear, so that they absolutely change their minds about rescheduling their necessary treatment.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

Session - TBA

Check back later for details about this session.

9.00 - 9.45 • Session 1

SernikSpeak: New communications techniques from Dr Michael Sernik

  • Lecture

In 2002, Dr Sernik created the gold standard for clinical communications and for many years delivered workshops to thousands of dentists around the world. Twenty years later, he has created a new revolution in Dental Communications: SernikSpeak.

Communications skills lie at the heart of every successful practice and this talk promises to be career-changing.

9.45 - 10.30 • Session 2

Session - TBA

  • Lecture

Check back later for details about this session.

10.30 - 11.00 • Morning Tea

11.00 - 12.30 • Session 3

Session - TBA

  • Lecture

Check back later for details about this session.

12.30 - 13.30 • Lunch

13.30 - 15.00 • Session 4

The Three Best Ways of Dealing With No Shows and Cancellations

  • Lecture

Why is it so important to know how to handle these types of phone calls, and how to stop them from happening in the first place.

Every Dental Office needs to have and be able to use clear and specific cancellation strategies that allow their team members to easily and seamlessly be able to handle any cancellation call if and when it comes in.

Over the years of running the front office of a very successful Dental Practice Jayne Bandy made and recorded a complete list of all of the reasons that patients offered up as to why they were unable to attend their appointments for their necessary dental treatment.

Jayne discovered that there are really only TWO types of cancellations, and in this interactive presentation Jayne will reveal the best proven methods for helping patients to keep those appointments…

Because it really comes down to just one thing. Can the person answering the cancellation phone call change the caller’s mind?

In this presentation, Jayne will equip your team members with all the skills they need to know what to say and how to say it to every caller who tries to cancel their appointment?

Jayne will reveal her secret methodology that immediately stops your team members from saying “That’s OK”, even before they ask the caller why there is a need to cancel that appointment.

In this presentation, Jayne will show you the exact same four step methodology that she used to use, and now teaches others, to help the patient who is cancelling to actually change their mind, and keep their appointment.

Lastly, Jayne will reveal the two important things that every patient who rings to cancel needs to hear, so that they absolutely change their minds about rescheduling their necessary treatment.

15.00 - 15.30 • Afternoon Tea

15.30 - 17.00 • Session 5

Session - TBA

  • Lecture

Check back later for details about this session.

More info

Dr Michael B Sernik

BDS

Dr Michael Sernik is an innovator, visionary and futurist.

He has owned 5 dental practices and for 13 years, co-owned the largest dental practice management company in Australasia. Over 20 y...

More info

Mr Garry W Pammer

BEc, LLB, CA, Dip.FS (FP)

Garry Pammer is a Chartered Accountant with a Bachelor of Economics, Bachelor of Laws and qualificiations in Financial Planning.

His long career has included advising many dentists and denta...

More info

Mr Angus Pryor

MBA (Marketing)

Multi-award-winning Practice Growth Specialist, Angus Pryor, is an author, marketer, and international speaker. He is the number one Google-ranked dental marketer in Australia.

At his agenc...

More info

Ms Julie Parker

Julie has been involved in the dental industry for 30 years. In 2003, she became the first non-dentist to own a practice in Australia. Julie’s 10 successful years own practice ownership revea...

More info

Mr Simon Palmer

BA, BEc

Practice broker Simon Palmer has sold hundreds of dental practices throughout his 20-year career, helping dentists prepare their practices for sale and achieve the best possible results and terms. ...

More info

Dr Lani N Guy

Lani Guy is a University of Queensland trained General Dentist. In a prior life, Lani was a management consultant. She has a Bachelors, Masters and Doctorate in business and has spoken globally on ...

More info

Ms Tabitha L Acret

BOH (Newc)

Tabitha Acret is a dedicated and passionate award-winning Dental Hygienist. She studied a Bachelor or Oral Health at Newcastle University after working as a Dental Nurse and Practice Manager for 10...

More info

Ms Sue Rusalen

Sue Rusalen is the Owner & Founder of 7 Figure Hygiene and has been a Dental Hygienist & Practice Manager for over 30 years. Sue is on a mission to remove the stress from the daily lives of dentist...

More info

Dr Craig M Erskine-Smith

BDS (Adel)

Craig graduated from the University of Adelaide and set up a cosmetic dental practice in Neutral Bay, Sydney, where he practised for 30 years. His passion for advanced cosmetic dentistry led him to...

More info

Dr Chris Farrell

BDS (Syd)

Dr Chris Farrell graduated from Sydney University in 1971 having gained a comprehensive knowledge of traditional orthodontics using the BEGG technique. Through clinical experience Dr Farrell took an i...

More info

Dr Jesse N Green

BDSc (Qld)

Dr Jesse Green is a sought-after speaker, coach and dental consultant who aims to engage, educate and inspire audiences. With nearly two decades of experience as a dentist, entrepreneur and busines...

More info

Dr David R Moffet

BDS (Syd), FPFA

Dr David Moffet, BDS, FPFA, is a general dentist from Sydney and the author of the #1 Amazon Bestseller “How to Build the Dental Practice of Your Dreams (without killing yourself) in Less Tha...

More info

Ms Jayne Bandy

Jayne began her career as an educator. After spending several years teaching, she made the jump to dental practice management. Jayne served as a Practice Manager for a renowned dentist in Sydney fo...

More info

Mrs Kimiko Alvarez-Batac

BOH (Newc)

Kim is a dental hygienist, who focusses on preventative dentistry. She started working in private practice in 2009 as a dental assistant and receptionist. She has also completed her certificates in...

More info

Mr Sahil Bareja

BOH (Syd), GcOHSc (Adel)

Sahil is an Dental therapist/hygienist who has been practising in private clinic since 2012. Sahil graduated from University of Sydney and further completed his Graduate certificate in Oral health ...

More info

Mr Phillip Win

BEc (ANU)

Phillip Win is Managing Director and a Senior Financial Adviser of Profile Financial Services. Phillip commenced his career in 1995 whilst still at university. He became a registered Financial Advi...

More info

Dr Kinnar S Shah

BDS (Glasgow)

Dr Kinnar Shah is based in Sydney and his passion and expertise as a dentist is in Cosmetic, Laser and Implant dentistry. A transformational and a motivational speaker and the principal director of...

More info

Dr Nimesh Patel

BDS,MPH

Dr Nimesh Patel is the creator of the The Daily Huddle - the single most important Dental Business Planner for your front desk team to manage your everday dental clinic operations. It includes all ...

More info

Ms Kelly Lindsell

Kelly Lindsell is a Senior Financial Adviser at Profile Financial Services. She started her financial planning career in 1993 and achieved Certified Financial Planner (CFP) status in 1999. She owne...

More info

Dr Padma S Gadiyar

BDS

Dr Padma Gadiyar is a dentist, practice owner, Artificial Intelligence enthusiast and healthcare consultant to the dental and medical industries. An experienced clinician, Dr Gadiyar launched her f...

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Registration

THIS RATE APPLIES TO: Dentists, Dental Hygienists, Dental Therapists, Oral Health Therapists, Dental Assistants/Nurses, Others

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  • Full Program
  • AUD 880.00
  • Including 10% GST
  • Early Bird Discount
  • Less AUD 660.00
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