DDDT21 - LB

Dental Events In commencing  Saturday, 25 September, 2021

Marketing Planner

Dentevents offers a range of marketing services to help make your event a success and reach its full delegate potential.

The type and amount of marketing you do will largely be determined by how far you plan ahead and your delegate target. If your event is six months away and you're aiming to attract hundreds of delegates, then your marketing "spend" would be greater than if you're planning a workshop in a month's time that can only accommodate 10 people.

For your marketing to be successful, your potential delegates need to see your "message" several times and in more than one place before they "react".

Whatever your needs, Dentevents, uniquely, can maximise the return on your marketing investment by creating marketing packages that include:

For more information, download our 40-page 2021 Media Pack below.

 

A typical marketing plan would incorporate:

TASK HOW WE CAN HELP

3 MONTHS OR MORE BEFORE EVENT

3 months or more before your event, there are a multitude of options available to promote your event. Go hard or go home! Create awareness in every way possible!!
Dentevents Listing List your event on the Dentevents calendar to immediately begin creating awareness. Upgrade to a Premium Listing to create greater awareness and accept registrations and payments for your event.

NOTE: It is vital to accept registrations and payments online!
Print Advertising Print advertising in magazines is a tried and tested method of communicating with the dental profession. Printed adverts are also "trusted" more than electronic adverts. Placing adverts in magazines will create both significant awareness of your event and elevate the level of trust for all the marketing you implement. Your Dentevents marketing package can incorporate advertising in Australia and New Zealand's #1 dental magazines:
In addition to print advertising, a brochure about your event can be inserted in these magazines as another way to utilise this medium.
Editorial Editorial is a less formal way of communicating information about your event and can be used in magazines, on websites, in emails or on social media. Here are some suggestions:
  • Create a press release about your event.
  • Record an interview.
  • Ask one of your speakers for a clinical article.
Your Dentevents marketing package can incorporate editorial support in Australia and New Zealand's #1 dental magazines:
Online Advertising Place adverts on websites to create awareness and link these to your website or Dentevents listing. Online adverts can be placed on:
eDM Campaigns Email marketing lets you immediately communicate with potential delegates to provide information about your event. Multiple emails should be sent in the lead-up to your event to communicate:
  • Launch of the event / registrations now open
  • General awareness
  • Special offers for group bookings (e.g. buy 1 get 1 50% off)
  • Expiry of early bird pricing
  • Limited places remaining
  • Proximity to start date
  • Etc
NOTE: It is vital to include a link in your email message to allow potential delegates to Register online.
Video Video is a powerful tool for communicating information about your event. Thanks to smartphones with powerful video cameras and audio recording facilities, it is simple to record a message about your event in an editorial style. Videos are ideal for:
Social Media Share details of your event on your social media networks. Your Dentevents marketing package can incorporate posts on:

1-3 MONTHS BEFORE EVENT

Get busy! Time is short and your options are quickly reducing. Remember, potential delegates need to see your message more than once and often in more than one place (medium) in order to react/register
Dentevents Listing List your event on the Dentevents calendar to immediately begin creating awareness. Upgrade to a Premium Listing to create greater awareness and accept registrations and payments for your event.

NOTE: It is vital to accept registrations and payments online!
Online Advertising Place adverts on websites to create awareness and link these to your website or Dentevents listing. Online adverts can be placed on:
eDM Campaigns Email marketing lets you immediately communicate with potential delegates to provide information about your event. Multiple emails should be sent in the lead-up to your event to communicate:
  • Launch of the event / registrations now open
  • General awareness
  • Special offers for group bookings (e.g. buy 1 get 1 50% off)
  • Expiry of early bird pricing
  • Limited places remaining
  • Proximity to start date
  • Etc
NOTE: It is vital to include a link in your email message to allow potential delegates to Register online.
Video Video is a powerful tool for communicating information about your event. Thanks to smartphones with powerful video cameras and audio recording facilities, it is simple to record a message about your event in an editorial style. Videos are ideal for:
Social Media Share details of your event on your social media networks. Your Dentevents marketing package can incorporate posts on:

1 MONTH OR LESS BEFORE EVENT

Move fast! Time and your options are limited. Start by Driving your message with weekly email campaigns but do not delay!
Dentevents Listing List your event on the Dentevents calendar to immediately begin creating awareness. Upgrade to a Premium Listing to create greater awareness and accept registrations and payments for your event.

NOTE: It is vital to accept registrations and payments online!
Online Advertising Place adverts on websites to create awareness and link these to your website or Dentevents listing. Online adverts can be placed on:
eDM Campaigns Email marketing lets you immediately communicate with potential delegates to provide information about your event. Multiple emails should be sent in the lead-up to your event to communicate:
  • Launch of the event / registrations now open
  • General awareness
  • Special offers for group bookings (e.g. buy 1 get 1 50% off)
  • Expiry of early bird pricing
  • Limited places remaining
  • Proximity to start date
  • Etc
NOTE: It is vital to include a link in your email message to allow potential delegates to Register online.
Video Video is a powerful tool for communicating information about your event. Thanks to smartphones with powerful video cameras and audio recording facilities, it is simple to record a message about your event in an editorial style. Videos are ideal for:
Social Media Share details of your event on your social media networks. Your Dentevents marketing package can incorporate posts on:

Repetition and diversity of mediums will increase the effectiveness of your marketing. A combination of advertising in print, running editorials, sending multiple emails and using mediums such as video and social media platforms will be necessary to reach the entire dental profession.

 

CONTACT US if you need more information or assistance.